Web users concerned about online privacy
A research disclosed that about 80 per cent of internet users were anxious about their confidentiality when surfing the web, which is indeed an issue that needs to be solved. Broadband uk customers are keen about their online security especially older users and this was revealed by a survey by advertising firm Burst Media.
About 67.3 per cent of the people participated from the age 18 to 24-year-olds were concerned about the privacy of personal information such as age, gender and web surfing habits, where as more than 85 per cent of those over the age of 55 expressed their fear. The more interesting fact was that most web users believe their online activity is frequently tracked by websites and advertisers. This was revealed when a study was done from more than 4,000 internet users.
According to Chuck Moran, Vice-president of marketing for Burst Media, online privacy was a major concern for the majority of web surfers and thus advertisers and social network sites must concentrate about their security. He also claims that publishers need to be completely transparent about their privacy policies. This was said in regard to the recent news flare of Facebook’s privacy controversy.
Online advertisers should take up concrete actions to ensure web users security and alleviate privacy concerns in order to get their message across, he added. All this followed after Security Company Sophos issued a reminder, which warned people to think more than once before entering sensitive information such as banking usernames and passwords when accessing them from computers places such as hotels or internet cafes.
Graham Cluley, firm’s senior technology consultant said that users cannot be confident regarding their security and the machines open to the public cause you harm and out oneself at risk.
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