During the last half decade, the UK broadband customers increased steeply. The figure is calculated to be second below only to Netherlands.

Ofcom states that in the last five years ending in 2008, every 23 persons from 100 took broadband connection. Whereas in Netherlands, the topper in European mainland; a massive 25 percentage of the total population took broadband connection in the last five years.

A survey shows that in 2008 itself, about 9.1 percentage of the UK households is connected to broadband world.

Chief executive of Ofcom, Ed Richards said that this immense growth shows that the UK is well exposed to the growing innovations in the field of technology and digital services. Since there were serious completions between providers, there was considerable reduction in the price as well, this motivated more people to use broadband, added Mr. Ed Richards.

Ofcom reports states that, it is in the UK that people enjoy the lowest charges for broadband. For many services including television and internet bundles, the UK keeps record for lowest prices. From July 2008 to the same month in 2009, there was about 14 per cent reduction in broadband service charges. Ofcom already had noticed that people are looking for bundled packages to get more reductions.

Since the last year, percent of people preferring for bundles of packages increased to 35 %. Consumers started opting single provider for all their digital needs including broadband, television and mobile technology.

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