According to an expert, UK broadband has become very crucial in the lives of British users just like water and electricity. Credit crunch has continuous effects on those UK families trying to cut their outgoings in a number of areas. Many of the users are forced to give off their broadband connections.

Managing director and vice-president of consumer and online UK at Microsoft, Ashley Highfield commented that it is doesn’t merely refers to the cutting of the expenditures for many households. He brought lime light to the number of consumer trends that showed people are being “a lot more subtle” with their cost-cutting, during his speech at the Intellect Annual Regent Conference 2009 in London. Many British residents are looking forward to stay in and the increase in sales for flat screens televisions and netbooks as the downward trend in retail. Many will do away with their expensive broadband TV packages and switch to cheaper options. According to Mr Highfield they are less hesitant to “spin down” from broadband.

He stressed on the point that there has not been clues showing people giving up their broadband connections or electricity or water. Even in the present situation of recession people are not likely to cancel the broadband since it has become a vital part of their day to day life.

The average time spent on the mobile phones and internet has increased by six minutes between 2002 and 2007, revealed Ofcom.

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